IntelliDrive^SM
Stakeholder Engagement Strategy

October 29, 2009

Valerie Briggs

US Department of Transportation

ITS Joint Program Office

Purpose 

• Establish a stakeholder engagement strategy that: 
  • Covers the breadth of the program
  • Enables active engagement and participation by a wide range of stakeholders
  • Supports a collaborative working environment that enables accomplishment of the research objectives and ultimately leads to deployment 

Challenge 

• Expanded Focus
  • State and local agencies, and MPOs
  • OEMs
  • Transit
  • Freight
  • Toll agencies
  • Suppliers, vendors, consultants, other experts

• Need for broader engagement:
  • Telecom
  • Finance
  • Standards bodies
  • Researchers
  • Data users and aggregators
  • Aftermarket service providers
  • International entities working in the space

Goals

• Supports work in all critical research areas
• Program openness & transparency
• Means for input and active participation by various stakeholder groups
• Interaction among stakeholders groups and across work areas 
• Domain specific interaction
• Manageable  

Approach 

• Establish an open working environment in which anyone can participate
• Research activities supported through focused “interest groups” 
• Managed through public meetings, web and teleconferences, web-based program management tools
• Maintain capability for some interest groups to meet separately 

Proposed Strategy

• Interest groups around specific program areas for support of and input to program work
• Two open public meetings per year for program wide information sharing, working sessions, and interaction among the interest groups
• Specific groups (light vehicle manufacturers, transit, freight, state/local gov’t, etc.) may have separate meetings of their members and selected invitees
• Manage/support interest groups through interactive web tools

Benefits of Proposed Strategy

• Open and transparent
• Multiple opportunities for anyone to be engaged and provide input
• Maintains working relationships with specific communities
• Manageable  

Interest Groups: Research Area Focus

• Technology
  • Systems engineering
  • Remaining technical challenges: security, positioning, scalability
  • Standards
  • Testbeds
• Policy & Non-Technical
  • Deployment strategy
  • Financing
  • Governance
  • Certification
  • Legal, liability, privacy issues
  • Data ownership and rights
• Applications
  • May be subdivided based on taxonomy
  • Includes data capture methods to support applications
  • V2V safety
  • V2I safety
  • SPAT and signal (I2V)
  • Weather
  • Environmental
  • Other mobility and public sector management applications
  • Tolling
  • Aftermarket

• All areas require interaction with others

Interest Groups: Stakeholder Focused

• Existing:
  • OEMs (light vehicle manufacturers)
  • AASHTO (state gov’t.)
  • ITE, NACO (local gov’t. & system implementers)
  • Traveler information community ( Coalition)
  • Weather community
  • Transit community
• Needed:
  • Aftermarket community (device makers, data collectors, aggregators, users)
  • Freight
  • Telecom
  • Financial industry
  • Toll
  • Environment

These groups maintain ability to have closed door sessions with their members and selected invitees

Public Meetings 

• Purpose: Enable program wide information sharing, working sessions, and interaction among the interest groups
• Two per year
• Open to anyone and widely publicized
• Limited public sector travel assistance
• Supplemented by web and teleconferences throughout the year. Interest groups also maintain ability to meet independently as needed.

Management Tools

• Web based project management site or Wiki enabling:
  • Establishment of multiple interest groups
  • Ability for individuals to self-subscribe to interest groups
  • Document posting
  • Notifications to subscribed members
  • Discussion forums
  • Potential for mix of public accessibility and private access interest group sites
• Web and teleconferences

Discussion Questions

• Opinion of overall approach?
• Correct interest groups? Other suggestions? Highest priorities?
• Suggestions for establishing working relationships with: aftermarket community, freight, telecom, financial, environmental industry? Any others needed?
• How do we encourage exchange among the interest groups and communities?
• Where is this exchange most critical?
• Recommendations related to the public meetings?
• Suggestions for management tools/methods?

For More Information…